
So what are key messages?
In the last blog, we looked at what exactly Brand Purpose is. Now, we are going to look at putting that into action by creating Key Messages. When I qualified as a teacher I had two CVs. One was for teaching applications and the other was for part-time work in between. I essentially had sets of key messages for each set of potential employers. Key messages are vital for any business or organisation. They are a means to control directly what you want your market to understand