#branding

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So what are key messages?

In the last blog, we looked at what exactly Brand Purpose is. Now, we are going to look at putting that into action by creating Key Messages. When I qualified as a teacher I had two CVs. One was for teaching applications and the other was for part-time work in between. I essentially had sets of key messages for each set of potential employers. Key messages are vital for any business or organisation. They are a means to control directly what you want your market to understand

Laura May

So what is Brand Purpose?

We have all been asked in an interview ‘why have you applied here?’ and what you really want to answer is ‘money.’ That isn’t really what we are being asked though and it’s the same for Brand Purpose. Money may be the contributing factor for the purpose of your business - even for a charity. Brand purpose is essentially why your business exists beyond money. Your brand purpose should show the value of your business amongst the consumer and also wider society. What does it pro

Laura May

What is your brand purpose?

A good brand delivers messages clearly and consistently. A great brand delivers messages that reach people's hearts, affect their daily lives and inspire them to take actions. So, what is your brand purpose? It can be a tricky thing to define at times, but for charities it is vitally important. Having a clear brand purpose can add credibility and connect your cause to people on a personal level, motivating them to get involved or donate. More importantly, it can be the differ

Book your place on charity training now...

Laura May

Book your place on charity training now...

If you are a charity professional, it's highly likely you are short on time and budget. That's why all of the training I offer is designed to be really useful and easy to implement once you return to the workplace. Here's what's coming up... PR Crisis Planning 8 July 2021 @ 10:00 am - 12:00 pm Brand Rebuilding 21 July 2021 @ 10:00 am - 12:00 pm Copywriting Masterclass 12 August 2021 @ 10:00 am - 12:00 pm Marketing Mix: Work Smarter, Not Harder 18 August 2021 @ 10:00 am - 12:0

Laura May

Christmas marketing checklist

As the festive seasons draws ever closer, it is time to get your marketing prepared for December and beyond. Here's my top tips for what needs to be on your Christmas list... Consider your messaging This year has been extremely difficult, there is no denying it. So, how will you be sharing your messaging this Christmas? It's something to consider now and plan your tone. Empathy and authenticity are vital, listen to your stakeholders and understand how they are feeling right n

Laura May

Restarting the shimmy - a Case Study

Earlier this year, Love You Burlesque were bringing together women across the country to embrace their beautiful bodies and shimmy. A well-designed website and consistent social media meant that their marketing messaging was being heard. Then the pandemic arrived. Suddenly, venues were closing, classes had to move online and morale was low. But despite everything, Lizzie and Bitsy, the Love You Burlesque owners, knew that now more than ever body positivity should be champione