A good brand delivers messages clearly and consistently. A great brand delivers messages that reach people's hearts, affect their daily lives and inspire them to take actions. So, what is your brand purpose? It can be a tricky thing to define at times, but for charities it is vitally important. Having a clear brand purpose can add credibility and connect your cause to people on a personal level, motivating them to get involved or donate. More importantly, it can be the differ

If you are a charity professional, it's highly likely you are short on time and budget. That's why all of the training I offer is designed to be really useful and easy to implement once you return to the workplace. Here's what's coming up... PR Crisis Planning 8 July 2021 @ 10:00 am - 12:00 pm Brand Rebuilding 21 July 2021 @ 10:00 am - 12:00 pm Copywriting Masterclass 12 August 2021 @ 10:00 am - 12:00 pm Marketing Mix: Work Smarter, Not Harder 18 August 2021 @ 10:00 am - 12:0

As the festive seasons draws ever closer, it is time to get your marketing prepared for December and beyond. Here's my top tips for what needs to be on your Christmas list... Consider your messaging This year has been extremely difficult, there is no denying it. So, how will you be sharing your messaging this Christmas? It's something to consider now and plan your tone. Empathy and authenticity are vital, listen to your stakeholders and understand how they are feeling right n

Earlier this year, Love You Burlesque were bringing together women across the country to embrace their beautiful bodies and shimmy. A well-designed website and consistent social media meant that their marketing messaging was being heard. Then the pandemic arrived. Suddenly, venues were closing, classes had to move online and morale was low. But despite everything, Lizzie and Bitsy, the Love You Burlesque owners, knew that now more than ever body positivity should be champione

Find out more about Laura May's next online training session 'Brand Rebuilding'

Read all about my latest charity marketing project producing a short film...

Why your best content should be free...

A couple of months ago, I have a call from Yvette about refreshing the brand of a small local charity, Essex Carers Support...

News: Charity Comms has published new branding guide

2020 predictions - what does the world of marketing look like in the next year?

The four C's of branding - how to create a strong brand

The four C's of branding...

Branding guidelines - the basics