Non profit marketing

Marketing for good is one of my favourite things to do. Whether you are a small charity without a marketing budget or a large team looking to rejuvenate your rumble, I can help...

Hand Feeding Elephant

Engagement

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I have big ears for a reason ...all the better to listen with!

I value listening very highly and I think it is important for non profit organisations to engage with their stakeholders in a meaningful way. 

Branding

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Are you ready to stand out from the herd?

Your brand is important in so many ways. It says who you are, why you exist and is the most identifiable part of your charity.

Strategy

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Strategy is like a bird's eye view of the whole Savannah.
 
Your marketing strategy is a living, breathing document that grows with you and supports you to reach the right people, at the right time in the right way.

Crisis Communications

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Sometimes we wander off track and end up with an elephant in the room.

 

I can support you to tame the beast and lead it out of the room in a calm, planned way!

Good to know...

Accessibility matters

Accessible and inclusive communications are priorities for us and we believe they should be for all businesses. The Office for Disability Issues in the UK estimates there are over 11 million people with a long term illness, impairment or disability in Great Britain. Don't miss out on reaching as many people as possible just because of your font or imagery.
 
We can help you align your brand to accessibility standards, from using plain English to creating alternative formats and ensuring you can make the business case for being inclusive. 

The Social Model of Disability

Just like elephants, we're pretty sociable. But more than that, at Never Forget Marketing we believe in the social model of disability. 

The social model of disability is a way of looking at what we can change in society to make things easier for people with a disability.
 
The model says that people are disabled by barriers they may face and that by removing these barriers we can create equality and offer people with disabilities more choice, control and independence. We do not support the medical model of disability, which looks at what is 'wrong' with a person, rather than what a person needs. 

Take a look at my work with some
amazing charities...

To play, press and hold the enter key. To stop, release the enter key.

Hand Feeding Elephant
‘We met with Laura recently to discuss our digital challenges and in particular, how to track our digital activity in a manageable and meaningful way. I have worked with Laura in a previous role so knew what a great talent she has to analyse data and make sense of the results. Headway Essex has several social media channels and while our content is engaging and well planned, we needed help to gain a greater insight into the effectiveness of our digital engagement.
 
'Laura worked with us to create a comprehensive reporting system that tracked all of our social media engagement. She also helped us to setup and use Google Analytics, and talked us through the metrics that really matter to us as a charity’.

Tracy Wellsted

Fundraising Manager, Headway Essex