3 things you can do today on social media
Do you ever feel like you show up every day on your social media channels but it's like talking to a brick wall? You post regularly, you show your brand personality and you offer helpful, high-quality content. But you can sense the tumbleweeds rolling by and you need to rethink your approach.
Of course, there is no 'quick fix' for fantastic social media. Building any community takes time and commitment. Yet sometimes it is just nice to have some short-term goals to motivate yourself.
So, here's 3 things you can do today on 'the Big Four' social media channels to get things moving in the right direction...
Post a video. The average engagement rate for a post on Facebook jumps from 3.82 percent right up to 6.96 percent when you post a video! Just remember to subtitle, as over 80 percent of Facebook users watch videos with the sound off. Facebook now has a handy 'captions' tool to help you do this. Even better, why not trying 'go Live'?
Customise your tabs. Your Facebook page is a shop window of sorts for your business, so make it look and feel like you. You can create custom tabs on the left-hand side of your page to showcase specific services and promotions. Making sure your page information is relevant and engaging will really help you.
Ditch the hashtags. This may seem counter-intuitive, but hashtags are a search function. If you want to boost engagement, try posting something without any hashtags. Ask questions, get conversation flowing and get to know your followers.
Use hashtags. Unlike Facebook, hashtags are the order of the day on Twitter. Tweets with them have 100 percent more engagement - 100 percent! It's important to use them sparingly though, don't cram loads in and don't hook into hashtags that are not relevant to your business.
Tweet often. You can tweet a lot more than posting on other channels - up to 7 times a day if you like. People check Twitter for their news often and at various times, so keep posting useful, engaging content.
Start chatting. Saying thank you when someone retweets you or follows you is a great way to boost engagement quickly. Also, if you're going to retweet someone's post, take the time to retweet with a comment and let people know why you're sharing it.
Include your location. Posts with locations get 79 percent more engagement, so if you feel able to include your town or city, do!
Make sure you have a Business Profile. This gives you access to analytics and will enable you to showcase products and services easily.
Include video. While Instagram is the visual channel and your imagery should be bright, uncluttered and aesthetically appealing, video does very well on this channel so don't forget to post videos too.
Share tips and lists. How-to content does well on this channel and many users are looking for industry insights. There are millions of senior level influencers and decision makers on this channel, so it's important to offer high quality content.
Avoid video. Users do not scroll through LinkedIn the way they do on other channels, so video does not do as well. You can still post videos, but taking the time to craft copy will be time well spent.
Comment instead of liking. Take the time to comment if you see something interesting - this is a vital part of building a presence on LinkedIn. Just 'liking' lots of posts doesn't help you build your profile.
Remember, you need to keep showing up! The more you build your social media communities the more you can drive conversations and make sure your brand is seen by the right people.
If you need any support at all, do get in touch.