Perhaps one of the strangest advertisements I have seen in a while yet one of the most compelling is by Bosch Global, promoting of all things, wiper blades!
This is a great example of taking advantage of on-trend creative and applying it well to your brand. It could have gone seriously wrong, but the simple format and utter mystery leading to the end of the advert kept me watching. I was not expecting this advert to be promoting wiper blades and while that may be seen as a problem, it is short enough that I watch to the reveal.
My verdict? Weird. But most definitely wonderful.