Do you need help with marketing metrics?
Numbers. The bane of my life!
I have never enjoyed maths. As a child I actively avoided anything to do with numbers and even as I began my career in marketing, I didn't like having to consider them. I resisted numbers for a very long time.
I'm not sure what changed, but somewhere along the way I began to value numbers. I still groan at the sight of a spreadsheet, yet I have learn to love what data reveals.
I like to know what's going on, what is working and why, and I absolutely love to plan for the future. Sadly, this just isn't possible without regularly collecting and analysing the numbers!
So, if like me you are not a massive fan of analytics but you know they are worth their weight in gold to your charity, please do join me for my next Community 360 training course.
You will learn more about which metrics matter for your organisation, how to collect them and most importantly, how to use them to plan for the future.