What is your brand purpose?
A good brand delivers messages clearly and consistently.
A great brand delivers messages that reach people's hearts, affect their daily lives and inspire them to take actions.
So, what is your brand purpose? It can be a tricky thing to define at times, but for charities it is vitally important. Having a clear brand purpose can add credibility and connect your cause to people on a personal level, motivating them to get involved or donate. More importantly, it can be the difference between someone reaching out to you for support or not.
On Wednesday 21 July, I will be running a 2-hour virtual training session for charities all about brand rebuilding. By the end, you will be able to define your brand purpose, feel confident allocating budget and resources effectively and come away with lots of tips and templates.