• Laura May

What we can learn from elephants

Today is World Elephant Day. Since 2012, people around the globe have used today to highlight the urgent plight of elephants. You may have seen from the name 'Never Forget Marketing' and our logo that I really love elephants!

So what can we learn from these beautiful beasts?

Elephants are gentle giants

Elephants are the largest land mammals on earth. The African elephant is the largest of all elephant species and weighs up to eight tons! While elephants are no doubt extremely strong and have amazing tusks (which are actually teeth!) they are often gentle and caring.

Elephants form bonds and interact socially not only with their herd, but with other species including humans. Just because you're the biggest doesn't mean you have to be the baddest. They are living proof that you can be gentle.

Elephants have thick skin

Literally - an elephant’s skin is 2.5cm thick in most places! More than that, elephants can endure a lot and keep on going.

Elephants communicate

Led by a matriarch, elephants are organised into complex social structures. Women lead the way and men tend to live alone or in bachelor groups. They also communicate, through sound and vibration. They enjoy being part of the herd.

Each elephant is unique

Did you know that each individual African elephant can either be left- or right-tusked? Also, Asian elephants have more than 10 distinct physical differences between them and African elephants. They are unique creatures.

Elephants love to have fun

If you have ever seen an elephant swimming or spurting water from their trunks, you can see that elephants love to play. Elephants have around 150,000 muscle units in their trunk, so they have a lot of opportunity for fun!

Elephants never forget

This is an actual thing - an elephant's temporal lobe (the area of the brain associated with memory) is larger and denser than that of people. Making memories matters.

Elephants, to me, embody kindness, empathy, strength and wisdom. If you would like to make a difference to their future, visit the World Elephant Day website or you can adopt an elephant from as little as £3 a month on the WWF website.

Thank you for reading!


#worldelephantday #elephants #neverforget #africanelephants #asianelephants

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