‘We met with Laura recently to discuss our digital challenges and in particular, how to track our digital activity in a manageable and meaningful way. I have worked with Laura in a previous role so knew what a great talent she has to analyse data and make sense of the results. Headway Essex has several social media channels and while our content is engaging and well planned, we needed help to gain a greater insight into the effectiveness of our digital engagement.
'Laura worked with us to create a comprehensive reporting system that tracked all of our social media engagement. She also helped us to setup and use Google Analytics, and talked us through the metrics that really matter to us as a charity’.
Fundraising Manager, Headway Essex